Levi’s Changes Its Instagram Name to “Levii’s” in Sync with Beyoncé’s “Summer Renaissance” Track

The Creative Link Between Beyoncé and Levi’s Beyoncé’s impact extends from the music scene into fashion, with a reference in her “Summer Renaissance” song inspiring Levi’s to update its Instagram name to “Levii’s.”

The Brand’s Social Media Move Targeting Beyoncé’s vast and loyal fanbase, Beyhive, Levi’s strategically changed its name on Instagram to “Levii’s.” This move reflects the brand’s effort to connect with young, trend-conscious consumers.

Brand Interactions in Pop Culture The interaction between celebrities and brands in pop culture is increasing. References to brands in songs by icons like Beyoncé can directly influence their cultural positioning and consumer perception.